Why great work isn’t enough to win in business…

Creating amazing work for your clients isn’t enough to win in business.

Don’t get me wrong – delivering great work matters. 

But if you’re focused solely on crafting perfect campaigns or building beautiful websites, you’re playing the wrong game entirely.

The real game of business speaks one language: financial performance.

When you talk to a bank, they don’t care about your portfolio. They want to see your P&L, balance sheet, and cash flow statements. 

They ask about debt ratios and cash reserves – not your client list or case studies.

How much of your time is spent reviewing creative work versus reviewing financial metrics? 

How many of your team meetings focus on project quality versus company health?

Here’s the shift in thinking that transformed my approach: 

Your company is the product.

Until everyone in your agency sees building a financially healthy company as their primary goal, you’re missing the bigger picture. 

A financially strong agency isn’t just about having money in the bank – it’s what enables everything else. It’s what lets you take care of your team, deliver better work to clients, create stability for your family, and invest in growth.

But it has to happen in that order. 

Financial health first, everything else second.

Now, that reality may be a bit overwhelming to think about.

At Open Book CFO, we help agency owners build real financial strength – from customized dashboards that tell the true story of your business to forecasting systems that help you plan with confidence. 

Most importantly, we’ll help your whole team understand the game they’re really playing.

Ready to start playing the right game? 

Let’s talk about what financial mastery could look like in your agency.

Book a free 30-minute strategy call today.

And keep tuning into The Winning Agency every Tuesday and Thursday for more tips and tactics.